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Why UK Business are Going Global 


Last year, HSBC reported that UK businesses are ‘going global for growth’. A study by the bank found that around 10% of British firms, currently focused on the UK, were looking to expand overseas. 


This translates to a significant number – around 450,000 businesses – seeking opportunities in mainland Europe (60%) and ASEAN countries (28%). 


What’s driving this global expansion? 


Economic factors and the need to reduce shipping costs are certainly motivators. Yet another benefit lies in fostering a diverse, global workforce. 


A McKinsey report highlights that companies in the top quartile for ethnic diversity are “33% more likely to have above-average profitability.” This is attributed to their ability to “better understand and serve diverse markets.” 


If you’re reading this as a HR professional, the last statistic will come as little surprise. 


It’s however vital to note how this profitability can be compromised by language barriers between overseas and UK teams, and overseas workforces and seconded management. Here’s 3 key reasons why local language communication is key for the success of global business.



[Image Description: A photo of a watercolour map with countired highlighted in bronze. The names of the countires are pinted in a sand serif font within the country borders.}

[Image Description: A photo of a watercolour map with countired highlighted in bronze. The names of the countires are pinted in a sand serif font within the country borders.}

How language barriers lead to lower productivity 


Effective communication is crucial for business success. A Forbes study revealed that over 40% of senior executives attributed collaboration difficulties to miscommunication, while a similar percentage linked productivity issues to language barriers. 


Conversely, the study found that a resounding 80% of respondents believed employees were more productive when their managers communicated in their native language. 


Clearly, using local languages can significantly enhance communication in global businesses. Fostering clear communication with overseas workforces strengthens collaboration, and ultimately boosts productivity – a win for both HR and operations departments alike. Cultural 


Miscommunications in Global Workforces 


Communicating with employees in their native tongue goes beyond language itself; it’s about fostering a deeper understanding of cultural nuances and norms. Misunderstandings often stem not just from linguistic differences but also from divergent cultural practices and expectations. 


By developing a deep understanding of local languages and cultures, organisations can foster effective communication and collaboration between management and employees, and across global teams. This enables them to navigate potential cultural misunderstandings and build stronger, more productive relationships. 


The Institute of Labour Economics underscores this point, stating: “Organisations with a high degree of multilingualism – not to mention, an understanding of and respect for other cultures – will commit fewer mistakes and increase efficiency, productivity, and quality.”


Building Trust and Fostering ESG 


A shared language fosters trust and rapport. Research shows that a common language boosts collaboration, trust, and relationships. When employees can communicate effectively with their employers in their native tongue, they feel valued, respected, and more engaged. 


This translates into a positive impact on employee morale and satisfaction – a key focus for HR professionals. However, prioritising local languages isn’t just social responsibility, it’s strategic. By demonstrating a genuine commitment to employee well-being and success in their home countries, businesses can significantly enhance their reputations as employers. 


This, in turn, simplifies recruitment by making the organisation more appealing to top talent in local markets, which in today’s competitive landscape is crucial. Moreover, a strong ESG profile is essential for securing funding for international growth. Investors increasingly use ESG criteria to assess risk and long-term potential. 


By investing in language and cultural competence, organisations not only improve employee satisfaction but also strengthen their financial position and future-proof their business. 



[Image Description: ThinkGlobal HR animated picture. A group of diverse HR professionals stand infornt of a desk with small potted plants. I the centre are two women. The CEO Merryn Roberts-Ward, a white female in a peach suit with long brown hair and COO Sophie Mason, who is shown in her wheelchair in a white blouse with glasses and wavy blonde hair. Behind them is a globe surrounded by buildings and people in a variety of countries and cultures. The ThinkGlobal HR logo is shown underneath; a light bulb with an equality sign beneath it.]

[Image Description: ThinkGlobal HR animated picture. A group of diverse HR professionals stand infornt of a desk with small potted plants. I the centre are two women. The CEO Merryn Roberts-Ward, a white female in a peach suit with long brown hair and COO Sophie Mason, who is shown in her wheelchair in a white blouse with glasses and wavy blonde hair. Behind them is a globe surrounded by buildings and people in a variety of countries and cultures. The ThinkGlobal HR logo is shown underneath; a light bulb with an equality sign beneath it.]

How we can help 


For HR leaders, the benefits of local language training and cultural awareness are clear. By fostering effective communication, building trust, and enhancing employee satisfaction, organisations can create a more productive, engaged, and resilient global workforce. Ultimately, this leads to improved business performance and long-term success. 


AST Language Services can help your organisation achieve these goals. With our expertise in interlingual & intercultural communication, we can provide tailored solutions to help you communicate key corporate communications and training programs in local languages. Contact us today to learn more about how we can support your global expansion strategy.

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